With the ever increasing demand for locally-grown fresh food both growers and retailers may be asking themselves why? Here’s some compelling data about why local food matters!
- According to Worldwatch Institute, the average plate full of food on an American table has traveled 1500 miles before being eaten. Uggggh! How fresh is that???
- Like many products, food is becoming a “moralized market.” That is, people are combining their expenditures with their values. Purchasing and consuming locally grown, fresh food says many things: “I care about my body.” “I care about the environment.” “I support local business.”
- Shoppers across all demographics are willing to pay more for local food.
Local Food = Local Dollars
In mainstream supply chains, farmers retain only 17.4 cents of the consumer food dollar on average (USDA-ERS). No wonder the average American Family Farmer is struggling to keep afloat and mid-sized farms are sold off every year.
- In “short” supply chains, local producers received up to seven times the share of the retail price compared to mainstream supply chains (USDA-ERS).
- Food hubs often return between 75 to 85 percent of their wholesale sales revenues to their producer (USDA-AMS).
- There is a significant rise in businesses using the “fresh format” model (USDA-AMS).